The distributor of a magazine is responsible for maximising magazine sales in the most cost-effective way. If my Media product was to be distributed I would choose Frontline Ltd to do so. In order for this to be done it would have to go through the chain below...
PUBLISHER------> DISTRIBUTOR------>WHOLESALER ------->RETAILER------->CONSUMER
Frontline is owned by Bauer. Bauer owns Frontline Ltd, which is the biggest magazine distributer in the country . Frontline distributes over 55,00 magazines to different shops. The fact that so many publishers trust frontline Ltd shows that my magazine will be successful.
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