Women-99%
Still studying-69%
work fulltime-31%
Married and living with partner-23%
Big Spenders
£45 on i-tunes a month
£15 on CD's a month
92% own a ipod
Gigs and events...
96% love gigs and attend regulary
Attend at least 2 festivals a year
56% are tempted to buy things they have seen advertised
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